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In order to overcome these challenges, we must learn to put up a fight. This fight can only be won by the collective effort of three Freedom is the ability to exercise your will within your rights without the threat of force from anyone else. It begins with discussion on topics like the nature and scope of marketing.

It also discusses the functions of marketing and helps students in understanding the limitations of the discipline. There is detailed analysis of consumer behaviour.

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The book also gives information on sales promotion and the numerous ways of increasing sales. It deals with advertising and the role it plays in the market.


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Arihant Publications is one of the most widely read publications in the segment of competitive books. It was established under the able guidance of Founder and Chairperson Mr. Yogesh C. They have branches at more than 16 locations across the country. Arihant Experts is a sub-set of Arihant Publications. Solutions Mathematics - Class 10 Old Edition. It is easily available online for convenient shopping.

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About the publishers Arihant Publications is one of the most widely read publications in the segment of competitive books.

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Page 1 of 1 Start over Page 1 of 1. Banking Awareness. Objective Computer Awareness. Marketing Aptitude: Useful for Banking Services and other Competitive Exams. Sima Kumari.

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