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Mar 8, Fantastic free ebooks for both beginners and creative pros. and has since become essential foundational reading, not just in design education The Brand House Book breaks branding down into six manageable stages. Fashion Designer Guide eBook v.2 - Download as PDF File .pdf), Text File .txt) or read online. Feel free to share it, post it, print it, or copy it. . Leather Goods and Accessories. another boot. then you can become rigid and insular. new. Apr 5, How to Become a Fashion Designer PDF ebook by Annette Corrie full & legal download. Feel free to share this book with your friends on.
This ebook is protected under the Copyright law. No commercial use, no changes. Feel free to share it, post it, print it, or copy it. The Fashion Designer guide ebook is compiled of 32 separate interviews with some of the most talented and hard working individuals within the fashion industry today. This book aims to shed some light and the vast array of questions that many budding designers may have pondered as they go about launching their own brand. In an industry where some critics might have you believe that everyone is hard-nosed and self-centred, this book hopes to offer an alternative perspective that shows the good will of many who are willing to share their time and wisdom in order to help others.
Has a well-known store just taken the brand on? Is the designer collaborating with another designer. PR can mean public relations. Crosby Noricks. PR Couture Q.
Fashion Design Books
This might include setting aside two hours each day to send out pitches to media. What should a PR plan include? Benchmarking current numbers and tracking growth is another key component. A PR plan should include program goals. Has the designer won an award? Is the brand launching an accessories line…and to iterate.
It should be easy to draft a PR strategy based on timings outlined in the business plan. Within each strategy. It is third party. For a designer to manage these activities herself. New designers are in a fortunate position where they can spearhead their own PR campaigns by harnessing social media and even writing their own blogs. The first step is that the branding needs to be strong and memorable and the PR campaign needs to be well thought out.
It should be spaced out accordingly. Journalists rely on information for content and are always keen to have exclusivity on a story. A young designer should be as accommodating and open as possible with the press. It also helps to keep the press focus on the brand instead of on you as a designer. PR Couture. The Business of Fashion. I would look at all the PR agencies out there and find one that you feel your brand identifies with and work with them as they will have access to all the most important people you need to get your brand information to.
They are also good at creating a buzz about your brand before it is made public. Vogue Q. How can a designer nurture a good relationship with the press? I think doing a little press launch is good too. What is the best way for a designer to contact the media to introduce their brand?
I would recommend a morning cocktail of PR Couture. Experiencing fashion PR firsthand is the best way to grasp and comprehend how it works. Where can you find information on fashion PR and how it works? A designer needs to learn which media suits their brand. Of course there are books on fashion PR.
How do you produce a press kit that will really stand out and what should it include? High-end luxury. That being said. Pin-pointing what will appeal to your target customer and this should set the tone. A strong press kit comes from having a strong look book and a strong vision. A look book should be well planned. Look books must make people dream and want to find out more about the collections and not feed them with too much impersonal information.
There are so many press releases sent out every day and you really want to produce something that will stand out from the crowd. Compliment this with good photography and inspirational imagery and finish by presenting the product in a clear and concise manner. High-end luxury Q.
Whether you're new to design or a seasoned pro, the web has some interesting reading for you.
As well as the photos the design and layout should be clear to read. It is worth spending time and money on this as you really want to make a lasting first impression and something that will catch editors attention. Choose a good photographer. You should firstly concentrate on producing a set of pictures that clearly illustrate your designs.
The book should also focus on the strongest looks. A look book is not about the brand or the designer.
Fashion Designer Guide eBook v.2 | Brand | Fashion
I like polished. PR Couture A. A catchy title and information-packed first paragraph are key. It is beneficial to have both modelled images and cut-outs product shots in high and low-resolution formats and they should be digitally labelled accordingly with brand name.
Get the basics right and the rest will follow. Have a complete story. A range of pricing is helpful as well. A designer needs a great team to help produce the kit photographer. Look out for grammatical errors in emails. Provide logos and images at both low and hi-res. The traditional folder press kit is tired.
Imagery is what conveys your brand before a buyer or editor has had a chance to see it. Following that. If you do want to send something out. What makes your brand interesting? It sounds simple but start from scratch and always answer the basic who. How do you go about writing a press release that grabs attention and what information should be included? Be sure to include contact information as well as the basic who.
Finally make sure your branding is cohesive. If you have this information and you make it sexy by adding a sprinkle of human interest there or a genuine drop of insight here into who is behind the brand. Create a virtual press kit with all the standard information press release.
People love a bit of provenance. Like any professional relationship. Demonstrate quickly and clearly why your line is fit for the publication. The DIY route is a combination of sleuthing. How do you create a media database and what is the best way to introduce yourself or your brand?
A good fashion PR agency is proactively seeking out opportunities for you and your brand and making things happen. You can help your agency be more successful by moving quickly on media opportunities. This shows you care about the product so the publication will too. What are the benefits of hiring a PR company and what can designers do to get the most out of this relationship? The publication is responsible for returning the product and it should come back in the same manner as you sent it.
What is the best way to submit a product sample to a publication and who is responsible for returning it to the designer?
PR agencies can assist with brand development. One of the key benefits to working directly with a PR agency or publicist is access to their media contacts. It really depends. If there were one piece of advice that you would give to a new designer what would it be? As for over-exposure. How can social media be used to strengthen a PR campaign? Information and content from your social media community can also be used in your PR outreach as testimonials.
Sometimes it will be best to counteract it. A designer needs to stay on track and on-brand. Social media is a great way to extend your PR campaign.
Designers can be victims of their own success so how do you avoid over-exposure or negative PR? Promoting recent press coverage through social channels is key. A good place to find out about fashion PR. Luckily the fashion industry is not riddled with massive quantities of negative PR. Designers should not loan their samples out or give access to imagery to every magazine editor or stylist who requests.
The Definitive Directory for the Fashion Industry. Do your research. Make sure you ask them to fill out a wearer trial assessment so you can get their feedback on your product for you to improve it when you take it to market. Find a niche. We work with clients who only sell on line.
Finally — make sure you have enough money in the bank to pay the rent and all living expenses for at least a year. What are the most important things to consider when creating a budget? The main thing is that however much you think it will cost… its much much more than that. What is the most effective way to set up your business in order to maximise profits and facilitate growth?
Domenica di Lieto. Most start-ups can get services and goods for free. One of the biggest reasons businesses fails is money!
Where possible. Never compete on price. They will be your sternest critics and your best advocates. In terms of overheads you should avoid spending money unless you really have to.
Grow slowly. Managing Money Q. Use your network from college or previous jobs to try and persuade photographers. We work with other clients who only have a bricks and mortar retail presence. Russell Hammond. I suggest you start by selling to your friends and family. Creating a budget in Excel is probably one of the best ways to manage your sales and other important informaiton about your business. However most of our clients make the majority of their sales through wholesale.
See Lynda. It may be a great idea to expand the line to include another product category. Those who shout loudest get paid! Do you need more sales or do you need to cut costs? Everyone is paid late. A lack of cash and planning can kill a business dead in its tracks.
In terms of creating budgets. Things never go according to plan. CEO management. Also consider the budget when deciding which new direction to take your business. Make sure you keep on top of bills owed to you. Invest in software like Sage or QuickBooks so you can extract information easily and you can address problems head on. Balancing the books is an area many creative people seem to struggle with — what advice can you offer?
If any of these areas are neglected. Unfortunately they believe that the money will work itself out and want nothing to do with budgets and cash-flow. CIO IT. Make sure your bookkeeper gives you a monthly P and L and an up to date debtor and creditor ledger.
If you want to be a successful independent designer you will need to be CFO finance. When embarking on work get a signed document before starting work. Also Italians will expect to get day terms regardless of the terms you agree.
I also use software called CreditPal which extracts my Sage data and gives me reports so I can track my business performance. What are the biggest mistakes to avoid when trying to manage your cash-flow? You should also try to get payment in advance for the balance.
Visit Apples new App store for their Mac computers: What is the best accounting software for a small business? Jonathan Morss. They have some great free financial Apps for you to check out. Unless you can afford these terms then put your sales efforts into another market. One of which ended up offering me a full-time job once I had graduated. Work Experience Q. Jaeger London Q.
Check out some useful tips for creating a good portfolio not fashion specific: Other important things to get right are: When I was at university. In my opinion. I believe there are two main things that can make sure you get noticed. With such fierce competition out there.
If you are able to combine these two elements you will get noticed for sure. I did a three-week work placement with a couple of footwear brands. Make sure it is properly insured. You have flexible hours and you can have a variety of projects which is great.
It was a whole five months before I got any work and got paid for it. Even once you have clients.
Love Art Wear Art For freelance designers. But before you go out and splash the cash. Those amazing times when you're making lots of money and enjoying a healthy bank balance. So get used to saving for a rainy day and be prepared for the worst at all times. Just remember that any money you earn one month. Be prepared for this and build up contacts and a strong portfolio. I ended up with RSI last xmas. I didn't consider how my workstation should be set up. Freelance design work is very rewarding.
But you need to be aware that there are times when you won't have work or struggle to get projects. From Jessica Good. The problem I find is that it feels as though you may be overcharging for your time. If you are working from home. When freelancing. There will be quiet months and there will be months when you're working all hours of every day.
Remember your worth. Some clients now work on 60 day terms. At the same time. Also always remember. If you have savings to fall back on. If you work in an office. Freelance Q. In any case always ask for a deposit of at least a days work.
Get a proper email address for your website. Save all your receipts. Finally read this. There are ways of marketing yourself without putting this across. As for accounts. Most important thing is to never ever go asking for work. We no longer get cabs. You might find you have to pay a bit more to be safe but it's worth it.
Much of the money we earn we plough back into the business. Hotchix gmail. If you want to buy a property in the future. Also bear in mind what you name this address. You will have to be very disciplined with money. I also set up an internet savings account which has no penalty for regular withdrawals.
Desperation is very off-putting to them. We pay ourselves a monthly 'salary' out of this. Again this requires a lot of discipline. Get a reliable ISP with no downtime. If you want to borrow money. Even if you aren't busy. One of the other big shockers is the banks. You can use gmail in private of course. Don't expect to get rich quick.
But in the beginning you need luck. I have worked for large and small companies and both have their advantages and disadvantages. I would highly recommend a business partner. In my career. My partner James deals with the finances. The advantage of working for large company is that they tend to invest more in technology and into you.
The variety will benefit you. What type of mentality or work ethic does one need in order to succeed in your type of job? Working for a company Q.
Vivienne Westwood Q. In your opinion. You can get your life back later on when you have reached a certain level and experience. The people who succeed are those who put everything else second. In high-fashion you will need to be prepared to sacrifice everything for a job you really want. So many different market sectors. You can gain some great experience working for someone else. It also allows you take a back seat a little and observe others management skills — what would you do better?
Many great designers have also only been noticed through working for others. It also allows you to make some money while you work on your collection and business plan. Chances are if you are passionate about doing your own thing.. Often in a larger company you have the opportunity to hone specific skills without all the distractions that come with running your own business.
Opportunities come through connections and situations and being in employment makes these a little easier to wedge your foot in the door. To me the ideal company for a designer is a company that can understand the importance of design and creativity and that can afford the appropriate support to the design team in the research.
You might get trapped in the comfort of a steady salary and an easy job. If you have any aspiration for your business to grow. It also gives you the opportunity to have a mentor by just asking advice and questions regarding business the whole way through. What are the pros and cons of working for someone else before setting up your own business? Working for someone else is also a great way meet. This being said. Love Art Wear Art Q. Despite all the ups and downs. Stay focused and you should be able to meet any deadline.
Love Art Wear Art Link crushes: Just stay calm. Meeting deadlines is important and will set you apart from your coworkers.. All in all I am very lucky to do a job I really love. Even though we are designing shoes and not saving lives it's still such a fast paced industry that we are always under pressure to have everything done asap! It's the way the fashion industry is run and it's just something you should accept when you're getting into it but also know that stressing will not help you.
I love creating something new and beautiful. Check each task off as you finish it. Don't let group chaos drag you in. I love traveling. Jobs for fashion. I have done loads of this through the job. Great support and career advice for new designers. Designers tend to over stress a bit and get caught up in all the chaos and pressure around them. Step back. I love drawing. I get to do this almost daily.
I try to do this to the best of my ability. Do not: Launching your own label Q. You have to have strong drawing skills. Setting up a business can be risky at the best of times so what common mistakes should designers try to avoid? You have to be organised — there is lots of planning involved. You have to be able to take criticism — some clients can be very harsh. At busy times I work over hours a week! You have to be very adaptable — clients change their minds a lot!
You have to have stamina — you may have to fly to China. You have to have an eye for fashion and colour. Most things take twice as long as you estimate and cost twice as much as you think if you are lucky. Go to trade shows. Producing a product that you want to design but no one wants to buy will see your business fail.
You need to develop the following skills: Study for the relevant qualifications then work in industry as an employee for a minimum of five years first. What advice would you give to new designers who plan to launch their own business? Love Art Wear Art A. Free online education for ethical work.. If you really want to go for it anyway.
Most of your time is taken up with sales. Use every public service available to you. You get to design a lot more if you work for someone else.
Being your own boss may seem like a dream job but the reality is often stressful and lonely. Build up as many contacts as possible. What advice would you give to new designers who plan to launch. When setting out on your own. Learn as much as you can from successful people and companies.
Gain experience and learn as much as you can about the industry. You also need the mental strength to carry on for a long time without too much success. Business support and advice for start-ups. NatWest have a really cool app that allows you to create a business plan with ease check out: When we look for investors for brands we only get paid by the brand. Also make sure you have an advisor working for you. So ensure everyone in the chain is working to get you the best deal possible.
Other than finance. Also if you have one investor interested. These are the major two factors any investor would look for as a minimum. I would say you need one business plan.
It must be a relationship where everyone wins if your business grows. Firstly all fashion brands should have a business plan. Make money and have consistent growth. Usually we need to work with them for a couple of seasons to get them to a point where an investor would be interested. There are several resources on line for free to help you write a business plan. What has happened to companies they have invested in? Think about why the investor is interested in you.
Therefore we can work truly in the interests of our client. I think investors want to see the numbers mainly so they know they will get a return. Also examine other deals the investor has done. Also check out: That way you will drive the price up and generate interest in the brand.
Finding the right investor Q. Wholesale seems to be the most tried and tested route to market for many designers but what are the pros and cons? Good stores give your brand credibility and help other buyers to feel confident you can deliver. You should aim to at least double your turnover each season for the first two years. Sales should be at the heart of any business so what advice can you give with regards to setting realistic and manageable targets?
People need to see your product up close before they buy it. If you only have a wholesale business then expect to have at least 50 stockists by year 3.
Established stores can sell more than you ever can. If you sell to a larger store then they are very strict on deliveries. I meet the buyers at trade shows or set up a meeting when they are in London. If they bring business in then they are cheaper than full time. Pros are: Selling Q.. I sell direct to stores myself mostly.
There is no easy answer. Get a decent contract as a big order returned or refused can bankrupt you. How do you find a suitable wholesaler and what is the best way to approach them? In a couple of countries I now have agents to sell for me. The key for me is to look at the costs. There have never been so many sales channels available. You also need to make sure your price points make sense relative to each other.
Most stores can give you figures by style. Therefore I always suggest to my clients to have a prospect list of around stockists. Why settle for just one free ebook when you can have three? The DesignBetter. This collection of definitive books, written by Aarron Walter and Eli Woolery, explores how the best companies approach product design, design thinking, design leadership and more.
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